ABOUT

 

BRAND STRATEGIST & CREATIVE DIRECTOR

I help businesses define their direction, articulate their vision, and connect with their audience. Working with owners and stakeholders, I translate their business goals into brand strategy, messaging, and creative campaigns. With strategic thinking and a keen eye for visual communication, I develop a brand story and bring it to life from concept through execution.

Collaborating with top notch agencies and brands, I've led multidisciplinary teams to create engaging experiences and connect with audiences across all touchpoints. I enjoy working closely with clients, from small businesses to larger lifestyle brands, advocating for their success in industries such as tech, retail, hospitality, and property development.

In 2016 I founded Room Service Creative, a strategic branding and design studio. Our comprehensive services leverage my experience in brand development, content creation, and environmental design with my 12+ years art directing videos and photoshoots, to take brands further. I work both independently and with RSC.

 

 

SKILLS

Brand Strategy and Development, Creative Direction, Marketing and Advertising, Social Media, Content Strategy, Design Direction, Naming, Product Styling, Video and Photo Production, Spatial Activations, Production Design and Set Decoration, Event Planning, Team Leadership, Project Management, Budget Management, Google Docs, Adobe Photoshop, Studio Art

BRANDS

Microsoft, Google, Apple, HP, Intel, Roku, Nintendo, HTC, Nike, Jordan, FitBit, Marriott, Carbon Group, Guerrilla Development, Revolution Design House, Kinfolk, Spirithoods, Norm Thompson, Stonedware Co, Sticks and Stones, Fred Meyer, Travel Portland

AGENCIES

WE Communications, Wieden+Kennedy, Instrument, Laundry Service, Radical Media, Hungry Man, Pollinate, Swanson Studio, AfterAll, R/GA, The Fiction Tribe, Swanson Russell, Wolf & Wilhelmine

FILMS/TV/MUSIC VIDEOS

Bullet, Deep Dark, City Baby, 21 and Over, Roughstock, Grimm, The Librarians, STRFKR, Logan Lynn, Red Fang, The Builders and The Butchers, Superchunk, The Thermals

GROUPS

Lean In & League of Women Designers

LIFE

When I'm not working, I can be found cooking homemade meals with copious leftovers - because I'm Italian and food is love.