ABOUT

 

CREATIVE DIRECTOR

As a Creative Director with a strong background in content and brand strategy, I help brands define their direction, articulate their vision, and connect with their audience. Working with agencies, business owners and key stakeholders, I translate business goals into clever brand strategy and captivating creative campaigns from concept through execution.

Collaborating with top notch agencies and brands, I've led multidisciplinary teams to create engaging digital and physical experiences to connect with audiences across all touchpoints. I enjoy working closely with clients, from small businesses to larger lifestyle brands, advocating for their success in industries such as tech, retail, hospitality, and property development.

In 2016 I founded Room Service Creative, a strategic branding and design studio. Our comprehensive services leverage my experience in brand development, content creation and environmental design with my 12+ years art directing videos and photoshoots, to take brands further. I work independently as a consultant and with RSC.

 

 

SKILLS

Brand Strategy and Development, Creative Direction, Marketing and Advertising, Social Media, Content Strategy, Design Direction, Naming, Product Styling, Video and Photo Production, Spatial Activations, Production Design and Set Decoration, Event Planning, Team Leadership, Project Management, Budget Management, Google Docs, Adobe Photoshop, Studio Art

BRANDS

Microsoft, Google, Apple, HP, Intel, Roku, Nintendo, HTC, Nike, Jordan, FitBit, Marriott, Carbon Group, Guerrilla Development, Revolution Design House, Kinfolk, Spirithoods, Norm Thompson, Stonedware Co, Sticks and Stones, Fred Meyer, Travel Portland

AGENCIES

WE Communications, Wieden+Kennedy, Instrument, Laundry Service, Radical Media, Hungry Man, Pollinate, Swanson Studio, AfterAll, R/GA, The Fiction Tribe, Swanson Russell, Wolf & Wilhelmine

FILMS/TV/MUSIC VIDEOS

Bullet, Deep Dark, City Baby, 21 and Over, Roughstock, Grimm, The Librarians, STRFKR, Logan Lynn, Red Fang, The Builders and The Butchers, Superchunk, The Thermals

GROUPS

Lean In & League of Women Designers

LIFE

When I'm not working, I can be found cooking homemade meals with copious leftovers - because I'm Italian and food is love.