Fair-Haired Dumbbell Lobby
MY ROLE: Lead all phases of strategy, concept, design, build, and installation. Interface with Guerrilla Development, Andersen Construction, and manage the multidisciplinary creative team.
THE TEAM: 2D Designer: Damien Gilley with Room Service Creative, Graphic Designer for Signage: Sarah Collins with Room Service Creative, 3D Wall Fabricated: The Good Mod, Custom Furniture: Revolution Design House, Signage Fabrication: Sign Wizards, and Textile: Lapchi Carpets.
THE CLIENT: Guerrilla Development
CHALLENGE: Design a lobby for a building with a very distinct exterior wrapped in a mural by James Jean.
SOLUTION: The building is slated to house mid-sized creative agencies on each floor of the two towers. I utilized strategic thinking and developed user personas to inform an interior design solution which aligned with the needs and values of the occupants of the building. The final result is an activated experience which thoughtfully responds to the users and the building’s exterior.
DELIVERABLES & SERVICES: User Personas, Design Concept, Design Plans, Lobby Execution, Custom Wall + Artwork + Furniture, and Wayfinding Design.
RESULTS: The entire lobby is custom designed, fabricated and hand painted. Design Milk posted our photo of the space on Instagram and it received over 2.5K likes.
The end user works a Creative Agency and walks through this lobby daily. To juxtapose the busy, vibrant, organic design on the exterior, we created a calm, minimal, geometric experience on the interior. The lobby is activated as a soothing space that promotes a moment of quiet inspiration.
The concept color-matches the interior tone to a key color (blue) from the exterior palette, features a geometric design language, and utilizes textiles to soften the space. Yellow tones from the exterior are mirrored on the interior by the ash wood used in the custom designed furniture and signage.
A 3D wall activates the space and the organic texture adds a level of warmth. 2D wall art seamlessly converges with the feature wall and wraps around the side walls, dissipating as it approaches the light source. By painting a “forced-shadow” effect, time ceases to exist in this space.