Fair-Haired Dumbbell Lobby

CHALLENGE: Design a lobby for a building with a very distinct exterior wrapped in a mural by James Jean.

SOLUTION: The building is slated to house mid-sized creative agencies on each floor of the two towers. I began by creating user personas for the occupants of the building to determine their frame of mind and their values to better understand what they need from the space. Taking these findings into consideration, I designed an activated lobby experience which integrates and responds to elements from the exterior.

DELIVERABLES & SERVICES: User Personas, Design Concept, Design Plans, Lobby Execution, Custom Wall + Artwork + Furniture, and Wayfinding Design.

COLLABORATIONS: Room Service Creative / 3D Wall fabricated by The Good Mod / Furniture by Revolution Design House / Signage fabricated by Sign Wizards.

ROLE: I led the strategy, creative direction and design, coordinated all phases of design and installation, worked directly with the client and construction company, and managed the involvement of each vendor.

RESULTS: The entire lobby is custom designed, fabricated and hand painted and features custom furniture. Design Milk posted our photo of the finished lobby on Instagram and their post received over 2.5K likes.

 
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Design Concept

Taking into account the end users (see client profiles for female and male Creative Directors) who are coming and going from a hectic day at work, we aim to juxtapose the busy, vibrant, organic design on the exterior with a calming, more minimal geometric experience on the interior.

The COLOR + TEXTURE concept color-matches the interior tone to a key color (blue) from the exterior palette, features a geometric design language, and utilizes textiles to soften the space. Yellow tones from the exterior will be picked up in the light ash wood furniture. A 3D wall will activate the space and it’s organic texture will add a level of warmth. 2D wall art will seamlessly converge with the feature wall and will wrap around the side walls, growing more subtle the closer it gets to the light source (windows). By painting a “forced-shadow” effect, time will cease to exist in this space as the shadows will remain constant throughout the day. Each of these elements combine to create a high-design experience that promotes a moment of calm at the beginning and end of the user’s day.


Moodboard

Moodboard

Concept Planning

Concept Planning

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Room Service Creative team on-site

Room Service Creative team on-site

Damien Gilley working on the 2D art

Damien Gilley working on the 2D art

Exterior art by James Jean

Exterior art by James Jean

Space Planning

Space Planning

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3D Wall Installation with The Good Mod

3D Wall Installation with The Good Mod

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Textiles to soften the space - custom furniture by Revolution Design House, rug by Lapchi Carpets

Textiles to soften the space - custom furniture by Revolution Design House, rug by Lapchi Carpets

Where 2D meets 3D

Where 2D meets 3D

Design Milk Instagram post

Design Milk Instagram post