Role: Creative Director, Brand Strategist, Photo Art Director, Copywriter, and Design Consultant
Deliverables: Brand Book (Positioning, Research, Strategy, Messaging Voice & Tone) Product Development Consulting (Colorways), Website, Print Design, Styled Photography, and Brand Video
Summary: After foundational brand development, I repositioned the focus to calm, approachable sophistication, and created content to reinforce this direction.
Stills from the video. Made in collaboration with nufolk.