Sticks & Stones
       
     
Brand Strategy
       
     
Content Strategy
       
     
Content
       
     
Retail Design
       
     
Moodboard
       
     
Brand Photography
       
     
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Sticks & Stones
       
     
Sticks & Stones

My Role: Lead all Brand Development, Brand Strategy, Marketing Strategy, and Creative Direction (for photography, digital and print assets, web design, copywriting, and retail interior design).

The Team: Sarah Collins: Lifestyle Photographer and Chris Low: Product Photographer.

Deliverables: Brand Book (Positioning, Research, Strategy, Messaging Voice & Tone), Social Media Content Strategy, Digital Collateral, Website, Styled Photography, and Retail Interior Design.

Summary: After defining the target customer and brand positioning, I created consistency across the look and tone of all touchpoints.

Brand Strategy
       
     
Brand Strategy

*imagery in moodboards are pulled from online sources and used internally, not intended for commercial use

Content Strategy
       
     
Content Strategy
Content
       
     
Content

The brand launched new imagery following the content strategy guidelines and engagement improved

Retail Design
       
     
Retail Design

Designing the flagship store in NW Portland

Moodboard
       
     
Moodboard

*imagery in moodboards are pulled from online sources and used internally, not intended for commercial use

Brand Photography
       
     
Brand Photography
DSC01639.jpg
       
     
DSC01708.jpg
       
     
SticksNStones_1_0680.jpg
       
     
SticksNStones_white_1098 (3).jpg
       
     
DSC01722 copy 3.jpg
       
     
DSC01693.jpg