The process of creating a Brand Book starts with an in-depth, in-person guided conversation with brand owners and stakeholders. We cover a lot of ground and dig deep over the span of multiple meetings. The outcome culminates in aha moments that lead to a sense of relief and brand clarity. It’s a deeply rewarding experience. After participating in these sessions, my clients understand why I refer to this part of the work as “brand counseling.” Rooted in the information discovered through these conversations and informed by additional market and user research, the final result is a completed Brand Book. This strategic foundational playbook defines the brand’s market positioning and provides guidelines for aesthetics and messaging. The exact content of a Brand Book may shift to accommodate a client’s specific needs.
TABLE OF CONTENTS
Brand Foundation (Focus, Values, Vision, Purpose)
Archetypal Branding Exercise
Guidelines for Photography
Points of Differentiation
Summary of Next Steps
The following are examples of select assets included in a Brand Book. To view more in-depth examples, please send a request.
Social Media Content Strategy
Social media is a powerful tool to connect with your audience, grow relationships, and increase brand awareness. I take a user-focused approach to content strategy. Think of social media as a party - don’t show up and just talk about yourself! Tell stories curated to who you’re speaking with and ask questions that create deeper connections. Start from a place of, what can I share of value and how will it make my audience feel?
TABLE OF CONTENTS
Stories to Connect with your Audience
The following are examples of select assets included in a Social Media Content Strategy. To view more in-depth examples, please send a request.