Brand Books

The process of creating a Brand Book starts with an in-depth, in-person guided conversation with brand owners, leaders, and/or stakeholders. We cover a lot of ground and dig deep over the span of multiple meetings. There have been tears and aha moments, leading to a sense of relief and brand clarity. It’s a deeply rewarding experience. After participating in these sessions, my clients understand why I refer to this part of the work as “brand counseling.” Rooted in the information from these conversations and informed by additional market and user research, the final result is a completed Brand Book. This document defines guidelines for the strategy, style, and messaging of the brand. The exact content of a Brand Book may shift to accommodate a client’s specific needs.

TABLE OF CONTENTS

  • Brand Story

  • Brand Foundation (Focus, Values, Vision, Purpose)

  • Archetypal Branding Exercise

  • Characteristics Exercise

  • Brand Moodboards

  • Guidelines for Photography

  • Messaging

  • Customer Personas

  • Competitive Analysis

  • Points of Differentiation

  • Summary of Next Steps

 

The following are examples of select assets included in a Brand Book. To view more in-depth examples, please send a request.

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Social Media Content Strategy

Social media is a powerful tool to connect with your audience, grow relationships, and increase brand awareness. I take a user-focused approach to content strategy. Think of social media as a party - don’t show up and just talk about yourself! Tell stories curated to who you’re speaking with and ask questions that create deeper connections. Start from a place of, what can I share of value and how will it make my audience feel?

TABLE OF CONTENTS

  • Bio

  • Content Categories

  • Stories to Connect with your Audience

  • Example Post

  • Commenting Guidelines

  • Grid Mockup

  • Moodboard

  • Color Palette

  • Editing Techniques

  • Hashtag Research

  • Posting Schedule

The following are examples of select assets included in a Social Media Content Strategy. To view more in-depth examples, please send a request.

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