Travel Portland

CHALLENGE: Activate an Amtrak train car in Seattle to encourage travel to Portland. “The Portland Express” project was a collaboration with Wieden + Kennedy for Travel Portland.

SOLUTION: We fully decorated a train car for an evening event where visitors explored the car, sampling local goods, and participating in interactive experiences. The process of decorating was filmed and the final product was photographed for brand collateral. After the event, the train car remained minimally decorated (to comply with safety guidelines) for the duration of a month, running between Seattle and Portland.

DELIVERABLES & SERVICES: Brand Activation, Spatial Design and Styling.

RESULTS: The event was a well-attended success!
 

 
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The Portland Story

We channelled Portland into “The Portland Express” train car with custom seat covers and handmade curtain details made from Pendleton fabric. I worked closely with Pendleton to select fabrics which met the strict safety/flammability standards of Amtrak. The walls were wrapped in a neat graphic design by W&K. I sourced local books and goods such as Woodblock chocolates, Rejuvenation lighting, curiosities from Paxton Gate, and custom Tanner Goods leather coasters, displaying the items throughout the train.

Watch the Video

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Brand Assets

W+K provided brand assets which I placed and styled throughout the spatial activation. Working together, we created the layout for the experience.

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Brand Experience

By creating Portland themed vignettes in every nook and each seating area, the space was transformed from a train car to an experience.

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This reading nook featured works of fiction and cookbooks by local Portland Authors.

This reading nook featured works of fiction and cookbooks by local Portland Authors.

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I handmade these curtains by adding brass grommets and staining the dowels.

I handmade these curtains by adding brass grommets and staining the dowels.

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