Halax Design Co.

Brand Strategy & Development | Digital Content Strategy & Execution | Copywriting

Building a brand that meets unmet audience needs and finds an edge in a crowded market.

While many interior architects and design studios put their stake in the ground around sustainability and eco-friendly design, research shows that today's consumers are more interested in how design and materials impact their personal health. And with remote work on the rise, this concern is super relevant to Halax's target audience, Colorado transplants working in tech. We spotted an opportunity for Halax Interiors to shift the conversation to hyper-personalized transparent sourcing — empowering clients to align their homes with their lifestyles and values — elevating health and wellbeing without sacrificing function or beauty. Increased brand clarity impacted everything from business development and services to marketing and communications.

Special thanks to my collaborative partner on this project — Sarah Collins, Logo Graphic Design