Tech Rebecca Micciche Tech Rebecca Micciche

Juva Health

Partner with Juva Health, a HealthTech startup, to develop their app’s brand around proactively addressing users' concerns and earning their trust.

Brand Strategy | Qualitative Research | Content Strategy | Copywriting

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Real Estate Rebecca Micciche Real Estate Rebecca Micciche

Guerrilla Development

Activate the lobby of an iconic building to help attract creative agencies as commercial tenants.

Spacial Activation | Design | Creative Direction | Project Management | Vendor Coordination

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Real Estate Rebecca Micciche Real Estate Rebecca Micciche

Halax Design Co.

Find whitespace and brand opportunities for an Interior Design Studio by aligning clients’ homes with their lifestyles and values.


Brand Strategy & Development | Digital Content Strategy & Execution | Copywriting

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Luxury Goods Rebecca Micciche Luxury Goods Rebecca Micciche

Betsy & Iya

Help a fashion jewelry brand launch a fine jewelry line. And initiate an influencer partnership to represent women over forty — growing the highest-spending demographic’s brand affinity.

Audience Research | Content Strategy & Execution | Creative Strategy | Influencer Partnership | Photo Art Direction & Production

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Hospitality Rebecca Micciche Hospitality Rebecca Micciche

Caraventure

Develop an outdoor hospitality brand around the freedom to navigate work-life integration while taking life on the road.


Brand Strategy & Development | Naming | Pitch Deck | Content Strategy & Execution | Copywriting

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Luxury Goods Rebecca Micciche Luxury Goods Rebecca Micciche

GB Designs

Guide a handblown glassware studio to shift to people and brand-centric product development and marketing.

Brand Strategy | Creative Strategy | Digital Content Strategy | Copywriting | Product Design Consultation | Photo Art Direction & Production

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Tech Rebecca Micciche Tech Rebecca Micciche

WE Communications, Microsoft

Partner with WE Communication’s Microsoft comms account team to provide Creative Direction with a strategic focus.

Comms Strategy | Strategic Creative Direction | Workshops | Influencer Partnerships | Event Design | RFPs

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Hospitality Rebecca Micciche Hospitality Rebecca Micciche

Travel Portland

Bring the Travel Portland and Amtrak Cascades brand partnership to life by activating the “Portland Express.”


Brand Activation | Concept Refinement | Planning, Sourcing, Design & Execution

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Concepting Rebecca Micciche Concepting Rebecca Micciche

Creative Development

Uniquely positioned to play a key role in concepting creative development — I bring ideas to life with fresh thinking and present concepts in compelling and impactful ways.

Creative Direction | Interdisciplinary Strategic Thinking | Mood Boards | Personas | Creative Stimulus

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